Pass It On

Tidbits and treats from the Sunnyvale Public Library Reference Division

Create Winning Email Campaigns that Drive Sales October 28, 2009

Filed under: Business,Internet — svref @ 2:57 pm
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email campaign                            Tuesday, November 3, 2009

                                        7 p.m. – 8:30 p.m.         

Learn about the elements of an email campaign and the strategies that companies use to succeed with their email campaigns in this presentation by marketing manager, Van Saravanan.  Walk through the steps to create a mock email campaign and learn about the tools for measuring return on investment.


Hungry: a Mother and Daughter Fight Anorexia

Filed under: Uncategorized — svref @ 8:55 am
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Thursday, November 5, 2009, 7 p.m.-8:30 p.m.

hungrycoverSheila Himmel, award-winning writer, editor and former food critic for the Mercury News, and her daughter Lisa discuss their new book.  Hungry : a Mother and Daughter Fight Anorexia. Hungry  is the first memoir to connect eating disorders with a food-obsessed culture in a very personal way.  An expert in eating disorders from the Eating Disorders Resource Center will be available during the discussion.


How To Renovate a Home Landscape October 26, 2009

Wednesday, November 4, 2009
7 p.m.-8:30 p.m.


Gamble Garden in Palo Alto

Live in a house with a landscape that was beautiful 40 years ago?  Come learn how to whip it into shape for the 21st Century.  We’ll also talk about how to integrate low-water use and general sustainability principles in a good looking home landscape. Program presented by the UCCE Master Gardeners of Santa Clara County.


FDIC Launches Foreclosure Prevention Initiative: Website and Library Tools October 23, 2009

The library has a number of books that addresses your questions and concerns regarding foreclosure.  The following print resources are available for you to check out:



Fight foreclosure! : how to cope with a mortgage you can’t pay, negotiate with your bank, and save your home / David Petrovich. (332.722 P)  c2008 

Fight Foreclosure! offers a practical, step-by-step system for taking action to prevent foreclosure on your home before it?s too late. If you?re having trouble keeping up with your payments, the worst thing you can do is nothing. This book explores all your options, weighs the pros and cons of each, and explains the pre-foreclosure process in detail. Plus, it points out the too-good-to-be-true credit repair offers you should avoid and gives you real, practical alternatives that help you help yourself before it?s too late.






Mortgage Wars is a consumer guide to fighting foreclosure. / Iris Martin. (332.722 M).    c2009 

Mortgage Wars is a consumer guide to fighting foreclosure. In very clear and readable language the author explains in detail how we got into the current economic crisis. With this understanding the reader can better understand where they fit in the overall picture.


The foreclosure workbook : the homeowner’s guide to understanding foreclosure and saving your home / Carla Douglin (332.72 D). c2008. In this revolutionary system that provides an unprecedented approach to foreclosure avoidance, protection, and survival, Doughlin presents a proven step-by-step process that guides the homeowner in distress through the hurdles of foreclosure.



American foreclosure : everything u need to know about preventing & buying / Trevor Rhodes (332.72 R). c2008  


Whether you rent, own, invest in, or manage real estate, Trevor Rhodes has the answers you need. From buying a home to finding prime investments, and from navigating the newest landlord laws to managing your rights as a tenant, AmerUSA has the experience and expertise to provide the most pertinent and vital information for every part of the real estate market.


Also, the FDIC has produced a free tool kit of information that will help homeowners and the banking industry avoid unnecessary foreclosures and stop scams that promise false hope to consumers at risk of losing their homes. The tool kit includes a new FDIC brochure entitled “Is Foreclosure Knocking at Your Door?” that encourages consumers facing difficulties to contact their mortgage servicer and apply for a loan modification. Find the tool kit and other resources at:


Tips for Using the USPTO Web Site with an Emphasis on Patents October 8, 2009

Thursday, October 15, 2 p.m. – 3:30 p.m.d555929

Take a tour of the newly redesigned U.S. Patent and Trademark Office Web site.  With an emphasis on patent research, you will find out how to locate specific documents; how to find forms fees, assignment information, file histories, the patents of a particular company, status information; and find guidance on how to patent an invention.  A brief sample patent search will be presented.  Join us in the Library program room.


Brain Games! October 7, 2009

Filed under: games,Programs — svref @ 3:36 pm

Flickr photo by Tim PsychWednesday, October 14
6:30 p.m. – 8:30 p.m.

Join us for Brain Games night and play KenKen, an addictive new number puzzler.  Plus, there will be Sudoku, the world’s largest crossword, the Set card game and Big Brain Academy on the Library’s Nintendo Wii.  Come train your brain!


Elizabeth Edgerly,PhD: Maintain Your Brain October 6, 2009

Filed under: Health Care,Programs — svref @ 5:19 pm
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a6797d0c-1The Palo Alto Medical Foundation and the Sunnyvale Public Library will present A Conversation with Elizabeth Edgerly, PhD: Maintain Your Brain this Thursday, October 8, 2009 at 7 p.m.

Elizabeth Edgerly, PhD – a clinical psychologist and Chief Programs Officer for the Alzheimer’s Association, Northern California & Northern Nevada – will present a motivational talk about reducing the risk of Alzheimer’s disease later in life. With a focus on research behind the Alzheimer’s Association Maintain Your Brain program, subjects will include normal brain aging, major risk factors for Alzheimer’s, and identifying three ways you can personally adjust your lifestyle to reduce risk.